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ClimbUK brand centre

The whole book

How to make each kind of thing: screens, motion, photos, films, print, press, signatures and words.

Guidelines

Digital UI For UI engineers and web designers. Values are the brand tokens, in the downloads as JSON (brand.tokens.json), CSS custom properties (tokens.css,... Motion For motion designers, front-end engineers and animators. Motion is a festival crowd, not a slideshow: things rise into place like someone stepping... Photography For event photographers, designers choosing images and anyone briefing a shoot. Photography carries most of the festival feel: the type and colour... Video For videographers, editors and animators. Motion values (durations, curves, the logo sting) are in the Motion section; this page is how a ClimbUK... Print, merch and signage For printers, merch suppliers, sign makers and anyone sending artwork to press. Sizes and safe zones for each item come with its template in the... Press and partners For journalists, publishers, partners, sponsors, speakers and anyone putting ClimbUK next to their own name. Words follow the Voice section. Email signatures For whoever manages the company email signatures, and anyone adding ClimbUK buttons to an email, a footer or a share kit. Voice For anyone writing words for ClimbUK, ClimbGroup or Climb27: marketers, agencies, partners, speakers, journalists and the people who write the...

To take away

Guides as PDFs

The brand guidelines as files, for printers, agencies, press and partners.

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Every value on these pages comes from the brand tokens. When the tokens change, these pages change with them.

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