# Print, merch and signage For printers, merch suppliers, sign makers and anyone sending artwork to press. Sizes and safe zones for each item come with its template in the downloads; this page is how to make them come out right. ## Colour The screen colours are the brand. Print matches them as closely as the process allows. The same values are in the brand tokens download (`print.*`). | Colour | Screen | Pantone coated | Pantone uncoated | CMYK (coated) | RAL (paint, vinyl, powder coat) | | --- | --- | --- | --- | --- | --- | | Climb Orange | #E8712A | 158 C | 158 U | 0 65 90 0 | RAL 2011 Deep Orange | | Dark Brown | #1E0F05 | Black 4 C | Black 4 U | 40 70 80 85 | RAL 8022 Black Brown | | Charcoal | #242322 | 419 C | 419 U | 60 50 50 90 (text: 0 0 0 90) | RAL 9011 Graphite Black | | Light Grey | #E9E9E9 | Cool Gray 1 C | Cool Gray 1 U | 0 0 0 10 | RAL 9002 Grey White | | Orange Tint | #F2AE86 | a 45% tint of 158 C | a 45% tint of 158 U | 0 35 45 0 | match on proof | | White | #FFFFFF | paper | paper | 0 0 0 0 | RAL 9016 Traffic White | These are the nearest published matches, not yet press-approved. Before the first run of anything that matters (badges, the step-and-repeat, merch), check 158 C against a current Pantone Formula Guide under D50 light, approve a press proof, and quote the approved reference on every order after that. - **Spot or process:** two-colour jobs (lanyards, screen-printed merch, stickers) print as Pantone 158 plus Black 4 or 419. Full-colour jobs print CMYK from the Pantone; let the printer's RIP convert where they can. - **Uncoated stock** makes 158 look duller and darker. Approve a proof on the actual stock. - **Large dark areas:** use the rich Dark Brown above, not 100K, so a Dark Brown poster does not print grey. Keep total ink under 300%. - **Small dark text:** set it in 0 0 0 90 (or 100K) so it does not register-shift into a blur. - Orange text below 14pt bold on white uses the Orange Text colour (`#C55308`, CMYK 0 70 100 15 as a starting point) to keep contrast. ## Contrast in print The screen rules carry over at print sizes: White on Climb Orange only at 14pt bold or larger (or 18pt regular). Signage is checked at viewing distance: a line read from 10m needs a cap height of at least 40mm, from 20m at least 80mm. ## Files - **Format:** PDF/X-4, fonts embedded or outlined, images at 300ppi at final size (150ppi for banners read from more than 2m), taken from the full-resolution original, never upscaled. - **Bleed and safe zone:** 3mm bleed on every edge, 5mm safe zone inside the trim (10mm on anything bound or folded). Large format: follow the printer's spec, usually 10 to 50mm. - **Logos:** place the vector masters from the logo downloads, never a PNG. Reversed variant on dark stock. - **Naming:** `___.pdf`, for example `climb27_poster_find-your-people_a1.pdf`. - **Proofs:** a PDF proof for every job and a hard proof for every colour-critical one. Nothing goes to press without a named person signing off the proof. ## Paper and finishes - **Stock:** uncoated or silk, 350gsm and up for cards, 170gsm for flyers, FSC certified. Avoid high gloss: it fights the stage-light photography. - **Finishes that suit the brand:** soft-touch laminate on dark business cards, spot UV on the logo or one display line, foil only in copper or a Pantone-matched orange, deboss for notebooks. One finish per piece. - **Stickers:** vinyl with a matt laminate, die-cut around the shape. The tilted sticker device on screen can be a real die-cut sticker at the event. ## Merch | Method | Use | Colour rule | | --- | --- | --- | | Screen print | T-shirts, hoodies, totes | Pantone 158 and White on dark garments, Pantone 158 and Dark Brown on White; max two colours | | DTF or DTG | Full-colour photo or contour prints | Approve a sample on the garment colour | | Embroidery | Caps, beanies, polos | Square icon or monogram only, no text under 6mm cap height; thread matched to 158 (approve a sew-out) | | Pad or laser | Bottles, pens, small hard goods | Single colour; laser marks come out tonal, so use the monogram | | Woven | Lanyards | 158 ground with White or Dark Brown logo repeat and Ascent marks | Garments are Dark Brown, Charcoal, black or White; orange garments for crew and volunteers so they are easy to find. ## Signage and spaces - **Vinyl:** matt, matched to Pantone 158 (approve a swatch on site). Contours and Ascent arrows scale up well; photos usually do not. - **Wayfinding:** Montserrat Bold, Ascent chevrons as arrows, Dark Brown or Charcoal panels, one destination per line. Arrows point the way the reader turns. - **Backdrops and step-and-repeat:** logo repeat on a grid with the logo at face height and above; partner logos in one tone; matt fabric so it does not flare under flash. - **LED walls and stage screens** are screens, not print: use the screen colours and the motion guidelines.